WELCOME TO THE 10TH ANNUAL TOTALBEAUTY AWARDS

After testing thousands of products, the results are finally in: Meet your 2019 TotalBeauty Award winners… and get ready to fall in love.

Standout Drugstore Brand
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EDITORS' PICK

CoverGirl

CoverGirl made major waves this past year by becoming the biggest brand to go completely cruelty-free. And with the launch of its new 40-shade foundation line, it's also one of the most inclusive drugstore brands around.

READERS' CHOICE

Maybelline

Maybelline's constantly pushing the envelope with runway-ready colors, innovative formulas and some seriously great cult favorite mascaras.

Standout Indie Brand
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EDITORS' PICK

Onomie

This relative newcomer combines hardworking products with a gorgeously clean aesthetic. We've loved everything we've tried so far, but the Boosting Lip + Cheek Stick is a particular fave.

READERS' CHOICE

Beautycounter

With its list of no-nos, Beautycounter keeps it clean (and natural). As such, we're big fans of this buzz-worthy brand; from its spray-on sunscreens to its powder blushes.

Standout Natural Brand
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EDITORS' PICK

Go-To

This Aussie brand recently made its U.S. debut and we couldn't be happier. Though clean and natural, these products are fun and irreverent — and they really, really work.

READERS' CHOICE

Aveeno

If you have sensitive skin, Aveeno's a must. You can't go wrong with its offerings, whether you're on the hunt for a gentle cleanser or a fun, peel-off mask.

Standout Prestige Brand
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EDITORS' PICK

Hourglass

If you're looking to treat yourself, look no further than Hourglass Cosmetics: Its luxe aesthetic (and equally luxe formulas) will have you swooning.

READERS' CHOICE

Fenty Beauty

Is there any makeup brand out there that's slaying it as much as Fenty Beauty? Each new product launch seems to change the game and we can't get enough.