CoverGirl made major waves this past year by becoming the biggest brand to go completely cruelty-free. And with the launch of its new 40-shade foundation line, it's also one of the most inclusive drugstore brands around.
Maybelline's constantly pushing the envelope with runway-ready colors, innovative formulas and some seriously great cult favorite mascaras.
This relative newcomer combines hardworking products with a gorgeously clean aesthetic. We've loved everything we've tried so far, but the Boosting Lip + Cheek Stick is a particular fave.
With its list of no-nos, Beautycounter keeps it clean (and natural). As such, we're big fans of this buzz-worthy brand; from its spray-on sunscreens to its powder blushes.
This Aussie brand recently made its U.S. debut and we couldn't be happier. Though clean and natural, these products are fun and irreverent — and they really, really work.
If you have sensitive skin, Aveeno's a must. You can't go wrong with its offerings, whether you're on the hunt for a gentle cleanser or a fun, peel-off mask.
If you're looking to treat yourself, look no further than Hourglass Cosmetics: Its luxe aesthetic (and equally luxe formulas) will have you swooning.
READERS' CHOICEFenty Beauty
Is there any makeup brand out there that's slaying it as much as Fenty Beauty? Each new product launch seems to change the game and we can't get enough.