AND THE OFFICIAL 9TH ANNUAL TOTALBEAUTY.COM WINNERS ARE...

We've done our due diligence by testing hundreds of new beauty product launches for our Editors' Picks — and you've done yours by casting your votes for the Readers' Choice winners. Now, it's finally time to see which beauty products reign supreme as the winners of the 2018 TotalBeauty Awards. Get ready to meet your new favorites.

BB/CC Cream
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EDITORS' PICK

Shiseido Sports BB WetForce SPF 50+

This ultralight BB cream is all you need for a day of fun in the sun. It dries to a soft powder finish, gives you serious coverage and protects with SPF 50+. Best of all, it feels like you aren't wearing any makeup.

READERS' CHOICE

It Cosmetics Your Skin But Better CC+ Cream With SPF 50+

Is this product a fairytale or what? Poof, begone redness! Goodbye, oily skin. Dreams do come true.

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

Origins GinZing SPF 40 Energy-Boosting Tinted Moisturizer

This refreshing tinted moisturizer starts out white and contains tiny dots that blend out to your perfect shade as you rub it in. It leaves you with a your-skin-but-better complexion and dewy finish.

READERS' CHOICE HONORABLE MENTION

Aveeno Positively Radiant CC Cream Broad Spectrum SPF 30

As a CC cream newbie, I was impressed by how well this formula masked my morning redness. It also made my face visibly glowier (the formula seems to have a bit of shimmer to it).

Blush
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EDITORS' PICK

Glossier Cloud Paint

From the adorable paint tube-inspired packaging to the watercolor-like wash of color they provide, you can count these blushes as another win for Glossier. They're weightless, easy to blend and perfect for that natural glow. What more could a person ask for in a blush?

READERS' CHOICE

Tarte Amazonian Clay 12-Hour Blush

I never knew a blush could make such a difference. Normally, I'm scared to purchase an expensive blush because I feel they all work the same. Not true at all. This is the longest lasting blush I've ever used up to date. The colors in this line are wonderful and blend beautifully.

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

Burt's Bees Blush Makeup

This blush flew off the shelves when it first launched and it's easy to see why. The natural hues are so flattering and the pigmented formula is as easy to apply as it is comfortable to wear.

READERS' CHOICE HONORABLE MENTION

Milani Baked Blush

I absolutely flipped finding this blush. I had heard Milani blushes were good. I didn't expect them to be better than any other blush I own pigment-wise.

Bronzer
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EDITORS' PICK

Makeup Geek Bronze Luster

Looking for a believable faux glow minus the sun? Sweep on this silky, long-lasting powder bronzer. It's buildable and has just the right amount of sheen, thanks to the addition of pearl powder.

READERS' CHOICE

Physicians Formula Murumuru Butter Bronzer

This bronzer made me understand why people bother with wearing bronzer. I used to hate how warm or neutral bronzer looked on me because it always looked splotchy or made my light skin look orange-cast. This bronzer is actually neutral and VERY sheer. This works in my favor, as I can build it up across my face and neck without going too heavy.

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

It Cosmetics Confidence in Your Glow

Since it contains a blush, bronzer and illuminator, this compact is perfect on the go. All three are pigmented and buttery smooth, and work together to create a lovely glow.

READERS' CHOICE HONORABLE MENTION

Benefit Hoola Matte Bronzer

I think I have found my bronzer mate. This product is a matte bronzer, meant to be suitable for a large range of skin tones. No shimmer is added, to create a natural look (which I love!).

Brows
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EDITORS' PICK

IsaDora Perfect Brow Kit

This mini brow kit has all you need: tiny tools (a spoolie, tweezers and a brush) and, most importantly, a killer brow powder that lasts and lasts. You'll get brow drama in a flash and the soft-focus powder is so easy to use, it's almost foolproof.

READERS' CHOICE

Anastasia Beverly Hills Brow Wiz

It's perfect for rushed mornings because it takes almost no time at all to fill in my eyebrows. This is my hands-down favorite eyebrow pencil ever!

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

Sisley Phyto Sourcils Fix

Seeking a natural-looking product to plump up and tame your brows without a crunchy finish? This is the ticket. The gel formula comes in three colors that mimic the tone of your brows. Sweep on to add volume and set them into place.

READERS' CHOICE HONORABLE MENTION

It Cosmetics Brow Power Universal Eyebrow Pencil

This is my favorite brow pencil. It smudges in nicely and looks natural. It's easy to match the color to your brows by changing the amount of pressure you apply, which is a great option.

Concealer
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EDITORS' PICK

Yves Saint Laurent All Hours Concealer

"All hours" indeed. This superstar concealer stays put and the coverage is downright stellar. You'll also love how the creamy finish looks just like skin, not a smidge of cakiness in sight.

READERS' CHOICE

L.A. Girl Pro Concealer

They have a huge range of shades and cover really well. I use them on my undereyes and on blemishes and they stay put all day. I love that I can run to my local CVS and grab them. The tube with attached brush makes application easy and precise.

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

By Terry Stylo-Expert Click Stick

Since it comes in easy-to-use click stick form, this concealer is ideal for quick touch-ups on the go. You'll get full coverage in a single swipe and it blends out like a dream.

READERS' CHOICE HONORABLE MENTION

Yves Saint Laurent Touche Éclat

I'm completely and totally in love. With my husband, to be sure. But also with Yves Saint Laurent's Touche Éclat Radiant Touch. It was formulated to bring light and radiance to the skin and brighten the complexion. It is pricey, to be sure, but it is one of the things I will continue to splurge on — it works that well!

Eye Shadow
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EDITORS' PICK

Cover FX Shimmer Veil

Shimmery liquid eyeshadows are having something of a moment. This formula is so glittery, long-wearing and easy to use that you'll find yourself falling in love at first swipe.

READERS' CHOICE

M.A.C. Eye Shadow

MAC eyeshadows are my favorite. I love the wide palette of colors — they have colors available that I haven't even dreamed of. They are very blendable and wear a fairly long time. Best of all, though, is that each one lasts forever and doesn't fade.

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

L'Oreal Paris Infallible Paints Metallics Eye Shadow

If you're looking for a high-wattage metallic gleam, no need to look any further than your local drugstore aisle. L'Oreal has you covered with these super shiny singles.

READERS' CHOICE HONORABLE MENTION

Nars Single Eye Shadow

After trying many brands of eyeshadows, Nars' are my favorite. Besides color selection, there's different textures from matte, satin, shimmery and glittery. And although the compact is tiny, I love the convenience of having a mirror.

Eyeliner
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EDITORS' PICK

It Cosmetics Superhero Liner

This eyeliner is a dream to apply. The hourglass-shaped design fits perfectly in your hand, allowing you to draw the skinniest or boldest designs that hug the eye line. The ultrapigmented formula is easy to manipulate (if you goof up) but it dries down to the most life-proof finish you will ever find.

READERS' CHOICE

Stila Stay All Day Waterproof Liquid Eye Liner

So many eyeliners brag about their "stay all day!" quality but this product by Stila legitimately doesn't budge. I've worn it in swimming pools, to sweaty nightclubs, even in the ocean. Once you put it on, this product is here to stay and, better yet, the pen itself lasts a long time.

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

Wunder2 Super-Stay Liner

True to its name, this liner will not budge, even on the oiliest lids and/or wateriest eyes (trust us, we know). The vibrant shade range is impressive and we especially have a soft spot for the metallic options, which are nothing short of gorgeous.

READERS' CHOICE HONORABLE MENTION

Marc Jacobs Beauty Highliner Gel Eye Crayon

I love that it's a twist-up so there's no need to fuss with a sharpener (or worry about remembering to bring a sharpener when traveling). The consistency is soft, as you'd expect for a gel product, which makes it glide on so easily for a beautiful, smooth line.

Foundation
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EDITORS' PICK

Fenty Beauty By Rihanna Pro Filt'r Soft Matte Longwear Foundation

Rihanna made countless headlines with her groundbreaking 40-shade foundation launch, which has been rightfully heralded as a gamechanger. She's helped inspire many other brands to create more inclusive shade ranges and this lightweight matte formula happens to be pretty darn stellar on top of it all.

READERS' CHOICE

Make Up For Ever Ultra HD Foundation

I got SOOO many compliments when I wore this foundation. It's full coverage and lightweight, and does have really good staying power. If you want a foundation that makes your skin flawless, this is it.

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

The Body Shop Matte Clay Skin Clarifying Foundation

This foundation is a dream for those with oily or combination skin. The soft matte foundation covers imperfections and keeps oil at bay without a heavy, chalky finish. It stays in place all day with no need for powder and contains tea tree oil to treat blemishes.

READERS' CHOICE HONORABLE MENTION

Giorgio Armani Luminous Silk Foundation

This is the best liquid foundation out there. Your complexion looks smooth and natural and a little luminous.

Highlighter/Contour
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EDITORS' PICK

Farsali Jelly Beam Illuminator

This highlighter is truly worthy of special occasions. The fun, jelly formula gives you megawatt shimmer at the touch of your fingertips. Apply anywhere you want an out-of-this-world glow.

READERS' CHOICE

Wet n Wild MegaGlo Illuminating Powder

This product is soooo lovely...and cheap too. I have mine in shade "Catwalk Pink" (the one with multi-strip colors). It gives you a finished look without being sparkly — great to highlight the cheeks and the colors are stunning.

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

Too Faced Diamond Highlighter Powder

Diamonds really are a girl's best friend, especially when this palette is involved. It imparts an otherworldly glow with flashes of iridescent green, pink and blue, and this high-performing formula lives up to its adorable packaging (which is a high bar).

READERS' CHOICE HONORABLE MENTION

Hourglass Ambient Lighting Powder

I adore the way my face looks with this powder. Great finish. No shine, just warm glow.

Lip Gloss
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EDITORS' PICK

Milani Stellar Lights Holographic Lip Gloss

Holographic lip glosses are all the rage right now and this one is particularly excellent. The iridescent glitter strikes the perfect balance — it's subtle enough for day, but sparkly enough for night (especially if you layer it over a dramatic lipstick).

READERS' CHOICE

Buxom Full-On Lip Polish

After my sunscreen, this would be the choice for me if I was lost on a deserted island. I LOVE the tingly feeling it gives you and it lasts and lasts.

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

Benefit Cosmetics Punch Pop! Liquid Lip Color

If you loved gloss in your youth, you'll love this grown-up version from Benefit that's smooth, hydrating and imparts a sheer wash of color that is never tacky or uncomfortable. The felt-tipped applicator inside a slim tube is great for precise application on the go.

READERS' CHOICE HONORABLE MENTION

Chanel Levres Scintillantes Glossimer

Chanel Glossimers are one of my favorite all-time glosses because they're not sticky! They last really, really long throughout the day... I would say 6-8 hours!

Lip Treatment
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EDITORS' PICK

Fresh Sugar Lip Caramel Hydrating Balm

This dessert-flavored lip balm is a truly decadent treat for your lips. Thick, rich and hydrating, it's perfect to apply at bedtime and awaken to soft, smooth lips. If you wear it during the day, it imparts the slightest hint of tint for a your-lips-but-better flush.

READERS' CHOICE

Burt's Bees Beeswax Lip Balm

This is one item I always carry with me. It really works. It is soothing and it makes my lip moist. Burt's Bees products are great, but this is THE one for me. The price is hard to beat!

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

Catrice Vitamin Lip Treatment

Don't be fooled: Though it's tinted and glossy, this lip treatment is quite nourishing and hydrating. It doesn't get much comfier to wear — you'll find yourself reaching for the tube day after day.

READERS' CHOICE HONORABLE MENTION

Vaseline Lip Therapy Cocoa Butter

I love this stuff so much! I use it at night before going to sleep in order to wake up with beautiful, moisturized lips. It also smells wonderful!

Lipstick
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EDITORS' PICK

Marc Jacobs Beauty Le Marc Liquid Lip Crayon

With a to-die-for shade range and a unique texture, this lip crayon is a must-own. The chubby crayon form is cute and easy-to-wield and the liquid-finish formula is gorgeously full coverage.

READERS' CHOICE

Kat Von D Everlasting Liquid Lipstick

This liquid lipstick is so amazing! It's a smooth and highly pigmented formula that hugs the lips without clinging to any dry flakes. The finish is a total matte and lasts me all day no matter what I’m doing. Eating, drinking, talking, this lipstick lasts through it all!

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

Guerlain Intense Liquid Matte Lipstick

This is one of the softest, most comfortable matte lipsticks you will ever try. The formula wears evenly and leaves you with a subtly stained pout. Your lips stay soft and hydrated from morning to night.

READERS' CHOICE HONORABLE MENTION

Bite Beauty Amuse Bouche Lipstick

I love this lipstick! They are very moisturizing and the range of colors are fun. Fig, Musk, Pepper, Shiraz, Cin Cin, Pomegranate and Tanin are standouts.

Makeup Brush
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EDITORS' PICK

Fenty Beauty By Rihanna Cheek-Hugging Highlighting Brush 120

The unique shape of this brush makes it ideal for highlighting. The wedged angle gives you lots of control and the curved tip really does "hug" your cheekbone. Plus, it's soft and fluffy enough to blend, blend, blend.

READERS' CHOICE

Sigma F80 Flat Kabuki Brush

I use this brush all the time. It's great for foundation! It's really nice quality, I have owned it for two years with no problems at all.

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

Sigma 3DHD Blender

Makeup blender fans rejoice, this blender has all of the curves and angles you've been looking for. Perfect for those hard-to-reach nooks and crannies on your face, this multitasking blender truly does it all.

READERS' CHOICE HONORABLE MENTION

EcoTools Precision Blush

I bought this brush as part of a pack of brushes and I love it. It's made with synthetic hair so it's really soft and applies color smoothly and evenly. It makes it easy to layer color gradually too, if I want to start out really sheer and then build the color. It's sturdy and I know it will last for years if I take proper care of it (which I plan to!).

Mascara
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EDITORS' PICK

Laura Geller LashBOSS Major Length, Volume, Curl Mascara

This mascara has a dual-sided brush with both long and short rubber bristles. The longer side is ideal for quickly coating your lashes, while the shorter side is great for detail work and adding in a bit of a curl. Plus, the formula majorly delivers on clump-free volume and length. Win-win-win.

READERS' CHOICE

Too Faced Better Than Sex Mascara

This is seriously holy-grail status mascara. Thickness, length and inky black color. No other mascaras stack up.

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

Lancome Monsieur Big Mascara

Is that a "Sex and the City" reference we spot here? At any rate, this mascara gives you lashes for days, with nary a flake or clump in sight.

READERS' CHOICE HONORABLE MENTION

CoverGirl LashBlast Volume Waterproof Mascara

The brush is different from most mascaras but I felt it did a great job of fanning out the lashes and extending them. It gives good coverage without smudging. I really liked the look this mascara gave me. Big, bold, lashes!

Palette
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EDITORS' PICK

Urban Decay Naked Heat Eyeshadow Palette

When Urban Decay launches a new palette, it delivers. Everything about Naked Heat is practically perfect in every way, from the warmed-up neutral hues to the included brush and sturdy construction.

READERS' CHOICE

Lorac Pro Palette

The consistency of each shadow is so smooth, great pigment and I LOVE the range of colors. I'm a makeup junkie and this is my first and only palette where I have loved AND use every single color.

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

Anastasia Beverly Hills Moonchild Glow Palette

Looking for an out of this world glow? This palette can be used all over your face to create OTT ethereal looks. The powders are so highly pigmented that a little goes a long way and lasts all day.

READERS' CHOICE HONORABLE MENTION

Wet n Wild Color Icon Eyeshadow Collection

The colors are very pigmented, pretty and usable. They do not crease or flake. They go on smoothly and do not irritate my sensitive skin or eyes. The colors are pretty and stay without fading all day. These can go head to head with expensive brands.

Powder
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EDITORS' PICK

Wunder2 Perfect Selfie HD Photo Finishing Powder

Lock your makeup in place with this ultrasheer powder that blurs and perfects like an Instagram filter. It's lightweight, undetectable and keeps shine away for hours.

READERS' CHOICE

Physicians Formula Mineral Wear Airbrushing Pressed Powder

This has a silky texture. It doesn't break down on my oily face during the day. It sets my foundation beautifully.

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

Kat Von D Lock-It Blotting Powder

This powder is so finely milled that it's undetectable atop your makeup. It will help keep your makeup in place, even if you're dashing across town all day long.

READERS' CHOICE HONORABLE MENTION

Clinique Stay-Matte Sheer Pressed Powder

This powder always covers well, looks nicer than any other pressed powder I have used (and I have used many) and obsorbs oil like no other.

Primer
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EDITORS' PICK

Dr. Brandt Pores No More Luminizer Primer

This multi-tasking primer does it all: It creates an even canvas, prolongs your makeup weartime and — here's the kicker — luminizes without making you look shiny. Can you say holy grail?

READERS' CHOICE

Smashbox Photo Finish Foundation Primer

This formula goes on smoothly and feels like silk on the skin. My foundation goes on smoothly after using this. It makes my skin look flawless.

HONORABLE MENTIONS

EDITORS' PICK HONORABLE MENTION

CoverGirl Lid Lock Up

With a lightweight texture that applies easily, dries quickly and wears undetectably, you've found a drugstore gem with this eye primer. It creates a smooth base and helps lock in color, and the minimalist packaging adds a chic touch.

READERS' CHOICE HONORABLE MENTION

Too Faced Shadow Insurance Primer

It's a little tube, but it lasts forever, definitely a great value. Most importantly, it's a fantastic product, I cannot live without this. Even when I don't wear eyeshadow, I still put it on because it makes eyeliner stay on longer and keeps shiny eyelids away for me. This is a wonderful product.